Testimonials for 365 Powerful Ways to Influence

This is an extraordinary book that is full of stimulating and
thought-provoking ideas you can use immediately. It’s fun to read, practical, and destined to become a classic, and most important of all, it will change your life for the better.

T. Harv Eker, author of the #1 New York Times bestseller Secrets of the Millionaire Mind

Deceptively enjoyable and playful, Hendon’s masterful negotiation tactics are empowering. They can enhance your success in any arena, from the boardroom to the courtroom. You can use them to improve your relationships at work or home—even to save your marriage.

Judith Zaffirini, Ph.D. Texas state senator and owner of Zaffirini Communications.

Pick up this book and have one fresh idea to use every day. It will be on your coffee table all year long.

Kevin Hogan, Author of The Power of Persuasion and The Science of Influence

One of the most comprehensive lists of persuasion tactics I’ve ever seen. They work. His book is very helpful… and lots of fun to read.

Rossi Ralenkotter, president and CEO of Las Vegas Convention and Visitors Authority

Don Hendon has done a terrific job of providing information about the influence process that we can all use to great benefit, especially in recognizing and resisting the unethical and coercive attempts of high-pressure operators.

Robert B. Cialdini, Ph.D., author of the bestsellers Influence and Yes!

Donald Hendon gets to the very heart of human interaction with his 365 Powerful Ways. The book is so valuable that it ought to be part of every person’s bookshelf, not just every businessperson’s. His truths are timeless and extremely valuable. Many readers’ lives will be made more successful with just
one reading of this extraordinary and well-written book.

Jay Conrad Levinson, author of 28 Guerrilla Marketing books—the guerrilla marketing guru

Before you ever negotiate again, learn what Don Hendon can teach you about what cards to hide up your sleeve and what whispered hints to tuck behind your ears that can let you hit your jackpot while your opponents are still wondering what it was that just hit them.

Mack Hanan, author of Consultative Selling and Key Account Selling

This book is filled with great tactics for the little guy.

David J. Lieberman, Ph.D., author of You Can Read Anyone and How to Change Anybody

At some point every day, we cast our net of influence, hoping to fairly persuade those we come in contact with. Don’s book offers daily nuggets that are quite easy to implement. I call it compassionate negotiation, and Don has mastered it in 365 days
Powerful Ways.

Frank T. McKinney, author of Make It Big! and The Maverick Approach to Real Estate Success!

Some speakers motivate, some teach, and others entertain. Don Hendon does all three—and very well.

Leil Lowndes, author of How to Talk to Anyone and Talking the Winner’s Way

Don Hendon has made a lifetime study of negotiating tactics. In this fascinating book, he tells you how to defend yourself against unethical tactics and how to use negotiating skills to get a better deal in any situation.

Roger Dawson, author of Secrets of Power Negotiating and Secrets of Power Persuasion

Don Hendon has created a masterful classification of 365 persuasion tactics that can supply ammunition in all sorts of influence situations.

Philip Kotler, Ph.D., well-known marketing guru, author, consultant, and Professor of Marketing at Northwestern University

Donald Hendon’s new book gives the reader a unique perspective on how to better engage in negotiating—the game of life.

Herb Cohen, author of You Can Negotiate Anything and Negotiate This By Caring, But Not T-H-A-T Much

There are many, many books available on the subject of negotiating besides the three that I have written. However, Don Hendon’s book is the only one that brings out how much fun and enjoyment there should be in the process. Most negotiators approach their business very seriously, which is proper. However, they should all have some joy in their work. Don’s book shines a light on the aspect of negotiating that many of us have been blind to.

Henry A. Calero, best-selling author of How to Read a Person Like a Book and Negotiate the Deal You Want

I got an extra $1.5 million U.S. the very same week I attended Dr. Hendon’s seminar.

P.J. Fanning, executive at Jardines Engineering, Hong Kong

Life, if you think about it, is a never-ending series of negotiations. Whether it’s getting the best price for a car or a home, closing a business deal, or simply getting the best possible results from your day-to-day interactions with people, understanding how to negotiate is one of the most important skills you can learn. This book teaches 365 tactics that will keep you in the driver’s seat.
Not only will you learn how to use these strategies, you’ll also be able to recognize when they’re being used against you.

Rob Wiser, author of M.A.C.K. Tactics: The Science of Seduction Meets the Art of Hostage Negotiation

Don Hendon’s excellent book is all about persuading and influencing others. Many common American gestures are considered rude in other cultures—a quick way to accidentally cause a business deal to crash. Hendon’s book will help you become supersensitive to signals that may send the wrong messages. I recommend it to anyone doing business across diverse cultures. It’s overflowing with information.

Roger E. Axtell, author of the Do’s & Taboos series on international protocol, etiquette, and behavior

A great book on how to successfully deal with high-pressure, less-than-ethical salespeople that we have all experienced. An educational and entertaining read.

Dr Tony Alessandra, author of The Platinum Rule and Collaborative Selling

Whether it be business negotiations or personal influence, if you want to get other people to do what you want, this book will give you all of the step-by-step tactics you will need to be successful. Get it, read it, put it on your shelf, and keep going back to it, as this book will become one of your most treasured tools in your reference library.

David Lindahl, author of Emerging Real Estate Markets

At last! A brilliant, practical, effective 365 unique ways to influence and persuade others. Not only will you increase your bottom line, but you’ll have a ball doing it. A must-read for anyone who wants to be more effective with people.

Jim Hennig, speaker and author of How to Say it: Negotiating to Win

This is a must-read book for everyone. Donald puts it right in front of you and lets you see how easily tricks, tactics, and strategies can be dealt with once you identify them for what they are. This will become required reading for all of my students.

Jim Camp, author of Start With No

Everything you need to know to be a big winner is in this book.

Jack Lim, publisher, World Executive’s Digest, Manila, Philippines

You should turn your seminar into a book. You’ve got great stuff there.

Mark McCormack, author of What They Don’t Teach You at Harvard Business School, after reading my seminar workbook