• Do you get anxious every time you have to make a major purchase, discuss major decisions with your spouse, make a sales call, or deal with your boss?
• Are your relationships mostly win-win situations, or do people frequently take advantage of you?
• Do you feel satisfied in your business dealings, or do you often feel like a doormat?
• When you negotiate, are you afraid?
• Are you spending more money than you want to pay on the things you need?
• Are you spending too much time negotiating for what you want?
• Would you like to enter into any negotiation fully prepared to win, and win big?

Pick up a copy of the ultimate book on influencing others — Donald Hendon’s new book, 365 Powerful Ways to Influence — and find out how to become a winner in any business or personal relationship. Dr. Hendon is more than an expert—he is recognized all over the world as a master marketer and negotiator, and his new book will teach you how to:

• Become a winner whenever you have to “make a deal.”
• Come out of a negotiation feeling satisfied and confident.
• Know when to compromise and when to hold the line.
• Successfully deal with lawyers, salesmen, bosses, and others who want power over you.
• Win big more often in your bargaining situations.
• Be influential and powerful.
• Maximize your success.
• Understand the rules of the game and how to play it.
• Win more by becoming more like a child.
• Eliminate much of the stress in your life.
• Master the games of seduction and power.

Finally, Don has written the ultimate book on influencing others and on negotiating techniques that work, backed up by his wealth of experience. “In his career, he has been a ‘hired gun’ for business and government executives in 36 nations on six continents, helping them make deals with people from at least seventy-eight nations.”

His experience includes presenting seminars and workshops on persuasion, influence, selling, motivation, and negotiation to thousands of people in countries around the world.

He has presented seminars in Asia (the Philippines, Hong Kong, Taiwan, Malaysia, and more), the United States and Canada, Australia and the Pacific Islands, Latin America (Mexico, Chile, Puerto Rico, Colombia, and more), Africa, the Middle East, and Europe. And now he’s sharing his experiences with you in his book

365 Powerful Ways to Influence.

His book includes tactics for dealing with the other person (TOP) for every day of the week (and an extra one for leap year), including

• The 28 dos and don’ts of making concessions.
• 23 bullying tactics and how to overcome them.
• How to turn your losses into gains.
• 92 defensive tactics, including the power of powerlessness.
• 19 psychological warfare techniques, including the power of YUCK.
• Sex and other temptations—when they work and when they don’t.
• How to deal with people who have nothing to lose.
• The ways children win and how you can emulate them to win too.
• How to recognize dirty tricks, including lies, scams, cons, and shills.
• The two most powerful defensive tactics are body language and the power of powerlessness.
• When to stall for time, procrastinate on purpose, or play dodgeball.
• The benefits of a real sense of humor and how it works for you.

If you want to be successful in your business, sales, and personal relationships, you need a copy of 365 Powerful Ways to Influence on your bookshelf, and you will want to read it over and over again. You’ll learn some of the best negotiating techniques in the world from someone who has mastered the game of influence, and you’ll have fun doing it.

Not only is Don’s book filled with great techniques, examples, and exhibits, but Don’s amusing sense of humor also makes it an easy and enjoyable read. Learn how to persuade and influence, and enjoy the experience. Once you’ve digested the book, you can pick one tactic a day to try out. Soon you’ll have them all mastered, and you’ll be a master negotiator.

And Don has the experience to back up his book. Donald W. Hendon is an expert influencer and negotiator who has trained professionals for three decades and offers marketing seminars across the world.

His clients include Coca-Cola, Kmart, and Nissan. Hendon earned his M.B.A. in marketing from the University of California, Berkeley, and his Ph.D. in business from the University of Texas at Austin. He is the president of Business Consultants International in Mesquite, Nevada, where he lives.” (From the book’s back flap)

With 365 Powerful Ways to Influence in your library, you’ll have the information you need to be successful in your business and personal life, and you will no longer have to fear negotiating in any situation because you’ll have the tools to win.