About the Author

Donald Hendon
Dr. Donald W. Hendon knows just what he’s talking about in 365 Powerful Ways to Influence. That’s because he’s been training professionals since 1970—those who use persuasion to make a living. And he’s been negotiating deals for himself and some of the most powerful companies on the planet—from the USA to the UK, from Argentina to Oman, from Kenya to New Guinea, and from Australia to Italy.

He has trained tens of thousands of executives in 36 countries and territories on 6 continents, always drawing large, enthusiastic audiences. And he’s been teaching at universities all over the world, from Wyoming to Saudi Arabia, for more than 30 years—14 states in the USA, plus 7 other countries. Here are some of his main training programs:

  • Influence-persuasion-negotiating-power
  • International negotiating
  • Body language
  • Marketing: Marketing warfare, guerrilla marketing, marketing strategy
  • Salesmanship and sales management
  • Management skills and tools, including the very best of Peter Drucker and W. Edwards Deming
  • Personal development skills
  • Creativity and entrepreneurship

Some of his clients include

  • McDonald’s
  • Coca-Cola
  • Colgate-Palmolive
  • Australian Association of National Advertisers
  • Association of Canadian Advertisers
  • U.S. Embassy in Malaysia
  • McIlhenny Tabasco Sauce
  • Jimmy Carter
  • Mercy Hospital
  • Las Vegas Convention and Visitors Authority
  • Nissan
  • Johnson & Johnson

While Don is plenty street-smart, that’s not all he brings to the table. He has earned a Ph.D. in business from the University of Texas at Austin, and his M.B.A. in marketing is from the University of California at Berkeley.

He has also written more than 400 articles and books that have been published in 13 nations. His books include

  • Battling For Profits (published in the US and Singapore)
  • Classic Failures In Product Marketing (US, Indonesia, Japan, Malaysia, Singapore, Thailand, and Vietnam)
  • Cross-Cultural Business Negotiation (US)
  • World-Class Negotiating: Deal-making In The Global Marketplace (US, Italy, Indonesia, Mexico, the UK, Norway, Sweden, Taiwan)
  • American Advertising (US)

You can contact Him at:

Dr. Donald W. Hendon, President,
Business Consultants International
P.O. Box 2624
Mesquite, Nevada 89024, USA